About NEW SAIGON TRADING LLC
New Saigon Trading Co. is a company based in Ho Chi Minh City, Vietnam, and Ann Arbor, Michigan, that focuses on sharing authentic Vietnamese goods, particularly coffee, that reflect craftsmanship, cultural depth, and thoughtful design. The company was established in 2025 with a mission to bring Vietnam’s exceptional agricultural and artisanal products to a wider audience.
Sourcing and distributing single-origin coffeeBuilding long-term relationships with Vietnamese producersCurating products with cultural and historical significancePublishing educational content about Vietnam’s coffee culture
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