About DREYFUS ADVISORS LLC
Dreyfus Advisors, LLC provides customized research programs to help service-intensive companies understand consumer needs and motivations through evidence-based insights, guiding marketing strategies and brand development.
Qualitative approaches to investigate needs and 'white space'Customer journey-mappingBrand health measurement and developmentMessage and finished copy testingConcept screening and testingCustomer advocacy measurementNet promoter score drivers analysis and tracking (NPS)Brand positioning or 're-fresh'
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